The major aim of smedLAB is to promote skill acquisition towards self-actualization and economic independence.
Through intensive lectures, case studies and interactions with award-winning international and local industry professionals, the participants will learn the core skills and techniques necessary for a career in animation film making and to build expert animation capacities in Nigeria and the West African region for a tangible contribution to the film making industry.
Down the line, through an internship in an animated feature film production, they will get a first-hand knowledge of an international co-production in a real working environment.
At the end of the course, the participants will be able to handle a full-fledged animation production, from story idea to finished film the final outcome of which would be a group short film targeting festivals all over the world while seeking broadcast and distribution deals with TV stations and short film distribution services both locally and internationally.
Additionally, participants will receive a one-on-one entrepreneurial coaching which would provide them a stepping stone towards establishing a business in animation, be this as freelancers or as studio owners
In 2009, the UN cultural organization UNESCO, ranked Nollywood as the second biggest film industry in the world thus pushing it one more rung up the ladder from the statistics of the previous year. When this declaration came, the question we asked was “Where is Animation and VFX” Today, seven years later, the question is still valid and authentic.
In November of the same year 2009, Shrinkfish Ltd was founded by a group of individuals who share a burning passion for animation with the main goal of making its own contribution to the Nigerian film-making industry through animation.
A few years after the incorporation, some of our short films had ran in festivals and won awards. In 2012, in pursuance of our passion about building up young talented people in the audio-visual sector through courses and hands-on training initiatives, the Shrinkfish Media Lab (smedLAB) was born thus extending the possibility of the said contribution to the industry.
Through this initiative, we would like to build Film-makers who are able to sustain themselves in the Animation industry while at the same time having the ability to provide good representation of African content on the international market so as to fight certain occurrences in the film industry which put African content in a disrespectful light.
A short example of such occurrences took place in Amsterdam: In June 2012, “Africa in the Picture Film Festival”; an African Film Festival running in The Netherlands was refused their annual allowance by the Art council of the city of Amsterdam with the reason that African and Diaspora cinema has no actual relevance, no quality and is not very fruitful.
Having cited these, it is our utmost belief that if talented Africans in the audiovisual industry receive the right training with a globally applicable approach, they will be able to leave their marks in the industry anywhere in the world